Jeffrey L. "Jeff" Robbin is the vice president of consumer applications at Apple, Inc. He is a US computer engineer and entrepreneur notable for creating the MP3 player SoundJam MP with Bill Kincaid that was eventually bought by Apple and renamed iTunes. He remains the lead software designer for iTunes. Robbin and Kincaid worked for Apple in the 1990s as system software engineers on their operating system project Copland; the project was later abandoned.