The fictional world surrounding the Sanrio/Sega Toys franchise Jewelpet is composed of three worlds: Jewel Land, Sweetsland and the Human World (Or Rare Rare). Each of these worlds coexist with each other within each series and also focuses extensively on the Jewelpets and Sweetspets. Magic and Alchemy is the main theme and is commonly used through the franchise's run, and terms involving magicians and mythical creatures are also used in the series canon.