Joyce Boutique Holdings Limited (SEHK: 647) is a famous fashion retailer in Hong Kong. It is engaged in the franchise of internationally renowned fashion, accessories and cosmetics designer brands in Greater China under the name "Joyce" or mono brand freestanding stores. It operates 66 points of sale in Greater China.It was founded by Mrs. Joyce Ma (Chinese: 馬郭志清) in 1970. Its shares were listed on the Hong Kong Stock Exchange in 1990.