Just Born is a candy manufacturer based in Bethlehem, Pennsylvania, in the United States. Its tagline is "A great candy isn't made...it's Just Born."Just Born produces Mike and Ike, Hot Tamales, ZOURS, Teenee Beanee Gourmet Jelly Beans, and marshmallow Peeps. The Goldenberg Candy Company became part of Just Born in 2003 and their Peanut Chews are now made under the Just Born label, in original dark chocolate and new milk chocolate. The Goldenberg factory remains in Philadelphia.