KBEX (96.1 FM) is a radio station broadcasting a Mexican Regional format. Licensed to Dalhart, Texas, USA, it serves the Amarillo metropolitan area. The station is currently owned by Maria Ceniceros, through licensee Viva Media, LLC.The current studio's are located at 501 South Polk #110 in Amarillo, TX, and its transmitter is in Channing, Texas.The station was assigned the KBEX call letters by the Federal Communications Commission on February 20, 2013.