KBFM (104.1 FM, "Wild 104") is a Rhythmic Top 40 music formatted radio station serving the Rio Grande Valley. The iHeartMedia station is licensed to Edinburg, Texas and broadcast their format at 104.1 MHz with an ERP of 100 kW. It shares a studio with its sister stations, KHKZ, KTEX, KVNS, and KQXX-FM, located close to the KRGV-TV studios in Weslaco, Texas, while its transmitter is located in La Feria, Texas.