KJFA (101.3 MHz) is a radio station in Albuquerque, New Mexico, broadcasting to the Albuquerque metropolitan area at 3,700 watts from a tower atop Nine Mile Hill in west Albuquerque. Its studios are located in Northeast Albuquerque (a mile north of Central Avenue.KJFA airs a Regional Mexican music format branded as "La Jefa" (The Boss).The station is owned by Univision Radio.