KPIG-FM (107.5 FM, "K-PIG") is a radio station located near the city of Santa Cruz, California, USA. Founded in 1988, the studio is based in Watsonville, California, and broadcasts to the counties of Santa Cruz and Monterey. It also has a radio repeater on 94.9 MHz FM in San Luis Obispo County as KPYG (since 2004). The station's logo features a sunglasses-wearing pig in farmer's clothing and a cowboy hat. Its format tends to be Rock, Blues, Folk, Folk/Country and is largely self-determined.