KRVB is a commercial radio station located in Boise, Idaho, broadcasting to the Boise, Idaho area on 94.9 FM. KRVB airs an adult album alternative music format branded as "The River" (a reference to Boise and nearby Snake Rivers).Journal Communications (KRVB's owner) and The E.W. Scripps Company announced on July 30, 2014 that the two companies would merge to create a new broadcast company under the E.W.