KSOF (98.9 FM "Soft Rock 98.9") is a radio station broadcasting a Soft AC format. Licensed to Dinuba, California, USA, the station serves the Fresno/Visalia/Tulare area. The station is currently owned by iHeartMedia, Inc.. Owned by iHeartMedia, Inc., Its studios are located on Shaw Avenue in North Fresno, and the transmitter tower is atop Eshom Point.