KZUP-CD is the local low-powered, Class-A independent station in Baton Rouge, Louisiana, previously affiliated with the Retro Television Network. It transmits its digital signal on UHF channel 20 from a transmitter in Addis, Louisiana, while it operates from studios shared with WVLA-TV, WGMB-TV and WBRL-CD at Perkins Rowe Town Center in Baton Rouge. It is owned by White Knight Broadcasting, and is sister station to the area's NBC affiliate, WVLA-TV.