Kantar, based in UK, was founded in 1993 as the Market Research, Insight and Consultancy Division of WPP plc, a London-based public company. It is a network of 13 companies, with around 28,500 employees working in 100 countries across various research and consultancy disciplines. Eric Salama is the current Chief Executive Officer.Kantar, now known as the Data Investment Management division of WPP, reported revenue for the year ended 31 December 2013 of £2,549.7m