Keith Belling (born in 1958) was raised in Piedmont, CA with his brother and sister. He attended the University of California Davis, University of California, and Hastings College of the Law. He currently resides in Cow Hollow, CA. He is known for being the founder and CEO of Pop Chips.Before Pop Chips, Keith Belling was the founding CEO of allbusiness.com in 1999. He also was a founder of Paragon restaurants. Belling originally went to college to study Real Estate Law.