Kogan.com is the largest online department store in Australia, selling tens of thousands of products through its online direct-to-customer store. The company, founded in 2006 by Ruslan Kogan.The company competes on price by selling electronics, home appliances and groceries direct to consumers through Kogan.com.Kogan achieved $3 million in its third year, followed by $8 million in the fourth, $22 million in the fifth, $70 million in the sixth, and over $200 million in the seventh year.