LA Ice Cola is an Australian soft drink owned by Tru Blu Beverages. It's similar to Coca-Cola and Pepsi, which are its competitors. It was launched in Australia in 2000. The drink is mainly a supermarket brand, but is now distributing into the route channel, including independent service stations. The "LA" in the brand name has no meaning, and was selected because the marketing department decided the name would roll off the tongue.