Lembrassa is a British lingerie and swimwear retailer founded in 2008 by Laura Cohen specifically to cater to women with larger breasts (D – J cup size).The debate over the "size zero" image and catwalk models has heated up recently with the announcement by Lynne Featherstone, the equalities minister, that she will convene a series of discussions in Autumn 2010 with the fashion industry, to discuss how to promote body confidence among young people. This has received much press coverage (e.g.