Lion Capital LLP is a British private equity firm specialising in investments in the consumer sector. Previous and current consumer brands owned by Lion have included Weetabix, Jimmy Choo, wagamama, Kettle Foods and AllSaints.The firm is headquartered in London, England, and employs 30 investment executives across its London and Los Angeles offices.The firm’s principals have invested approximately €6 billion in more than 30 businesses and more than 100 consumer brands.