Loma Records was a sublabel of Warner Bros. Records ran by Bob Krasnow. Its name was derived from Loma Avenue, where its offices were held. It was started as an entry into the R&B market.The label had some interesting artists, but most of them didn't make it to LP status until the release of a two-CD set in 1995 called The Best of Loma Records. Its roster of artists included The Apollas, J.J.