Lori Greiner (pronounced grehn-EAR) is an American inventor, investor, entrepreneur, author, and television personality. She is best known as a cast member of the reality TV show Shark Tank and has been called "The Queen of QVC." Since 1998, she has had a program on QVC called "Clever & Unique Creations Show."She is also president and founder of the Chicago-based company For Your Ease Only, Inc. which she established in 1996 and which does product development and marketing.