Lucire /luːˈtʃɪəreɪ/ is a fashion magazine that originally began on the web in 1997, branching into a monthly print edition in its home country of New Zealand in 2004. It is the first fashion partner with the UNEP, an arrangement that began in 2003.At its launch, it was the second online fashion title in New Zealand (after Wellington Polytechnic's Fashionbrat), and the first commercial fashion magazine on the web there.