M.DIA is a footwear trademark founded in 1999, in suburbs of Paris (France), by Mohamed Dia.The Dia signed a license with NBA and created a textile collection NBA by Dia. Previously the brand was spread by Secteur Ä the rapper crew (Passi, Stomy Bugsy, les Neg’marrons and Ärsenik).In 2005, Mohamed Dia created his own record label called Dia Entertainment. Ärsenik takes part in the project.