MKE was a weekly publication in Milwaukee, Wisconsin published by Journal Communications. Launched on October 28, 2004 as a zero-news-content cross between an alternative weekly and a weekly entertainment magazine aimed at readers under 35, it (along with the online version, MKEOnline.com) also served as a secondary advertising vehicle for the Milwaukee Journal Sentinel, its parent publication. At the time of its launch, it was seen as competing for the same readership as the Shepherd Express.