MX vs. ATV Alive is an off-road racing game developed by Rainbow Studios, who renamed to THQ Digital Phoenix during its development. The game is the fourth title in the MX vs. ATV series, following MX vs. ATV Reflex, and the last game in the series published by THQ. MX vs. ATV Alive was released on May 10, 2011 for Xbox 360 and PlayStation 3.