Madden NFL 2004 is the 15th installment of the Madden NFL series of American football video games. Former Atlanta Falcons quarterback Michael Vick is on the cover. New features in Madden 2004 include a new owner mode option that allows the player to control a franchise. In this mode, the player takes on all the responsibilities related to owning a professional football team, from regulating hot dog prices, to team relocation, to hiring and firing coaching staff.