Mascot Label Group is a 100% independent record company specialized in rock, metal and blues music with the guitar being the red line in everything that Mascot Label Group does. Originally founded in 1989 in The Netherlands, Mascot Label Group has since grown to have offices in Rotterdam (head office), New York City, London, Cologne, Paris, Milan and Stockholm. The company was originally named in 1990 as Mascot Records, but then later renamed to Mascot-Provogue in 1999.