Mastertronic Group is a software publisher formed as a result of a merger between The Producers and Sold Out Sales & Marketing in 2004. Frank Herman, one of the founders of the original Mastertronic and former chairman of Sega Europe, was involved in negotiations to buy back the name from Sega in 2003. Frank Herman died in 2009 and the company is still run by MD Andy Payne.Mastertronic Group licences, publishes and distributes value PC software under the Sold Out, M.A.D.