Maui Jim is an American-based manufacturer of sunglasses based in Peoria, Illinois and marketed worldwide. A majority of their lines are marketed with an oceanic and Hawaiian theme-stemming from their foundation and location in Hawaii. In addition to their non-prescription sports sunglasses, Maui Jim currently produces prescription lenses for their designs, including bifocal lenses.Maui Jim was originally launched on the hotel pool decks of Maui, Hawaii.