Developed by Sony Network Entertainment, Media Go is a free multimedia management application that runs on Microsoft Windows. Media Go manages content on Sony family products including Sony Mobile phones, the PlayStation Portable, Walkman, and Sony Tablet. Similar to iTunes, Media Go can organize, play, and transfer a wide variety of content including videos, photos, music, and podcasts. Media Go also has a storefront that allows users to purchase movies and TV shows, PSP games, and PSP Comics.