Modelzone (often typeset ModelZone and Model Zone) is a scale model brand owned by British retailer WHSmith, under which scale models and related products are sold in selected WHSmith stores and online.Prior to its acquisition by WHSmith, the company operated a chain of high-street stores and had a distribution arm, Amerang; when Modelzone entered administration in June 2013, the company had 47 branches and 385 employees, and was the UK's largest model retailer.