Modern Outsider was founded in Austin, Texas in October 2010 as a full-service management company and independent record label by husband and wife team, Chip and Erin Adams. Collectively, they have well over two decades of experience in various facets of the music industry, from radio promotion at Dangerbird Records, Capitol Records, The Syndicate and Cornerstone (agency) where they also handled digital marketing; they were in charge of editorial at the tastemaking site, TheTripwire.com.