Moses Asch (December 2, 1905 – October 19, 1986), often known as Moe Asch, was a Polish-American recording engineer and record executive. He founded Asch Records, which then changed its name to Folkways Records when the music changed from 78 RPM recordings to LP records. Asch ran the Folkways label from 1948 until his death in 1986. Folkways was very influential in bringing folk music into the American cultural mainstream.