Ryohin Keikaku Co.,Ltd. (株式会社良品計画, Kabushiki-gaisha Ryōhin Keikaku) (TYO: 7453), or Muji (無印良品, Mujirushi Ryōhin) is a Japanese retail company which sells a wide variety of household and consumer goods.Muji is distinguished by its design minimalism, emphasis on recycling, avoidance of waste in production and packaging, and no-logo or "no-brand" policy.The name Muji is derived from the first part of Mujirushi Ryōhin, translated as No Brand Quality Goods on Muji's European website.