The Mustang Ranch, originally known as the Mustang Bridge Ranch, is a brothel in Storey County, Nevada, about 15 miles (24 km) east of Reno. It is currently located at 1011 Wild Horse Canyon Dr Sparks, NV 89434.Under owner Joe Conforte, it became Nevada's first licensed brothel in 1971, eventually leading to the legalization of brothel prostitution in 10 of 17 counties in the state.