Net-a-Porter is a high-fashion retailer that operates via a website designed in the style of a magazine. It was launched in London in June, 2000 by Natalie Massenet. Now a global operation, with multiple fashion retailing sites and some 2,600 employees, it is part of the Swiss holding company Richemont. The website garners approximately 2.5 million unique visits in internet traffic to their website every month.