Never Say Die Records is an independent record label, based in London, England, which releases electronic music. Never Say Die Records was founded in 2009 by Tommy Dash, also known as SKisM, and Nick Sadler to release electronic music with a focus on long-term artist development. They are considered notable in the dubstep scene, and were named 'Best Label 2014' at the Bass Music Awards 2014. Sadler left the company in 2015.