Nexen Tire (Korean: 넥센타이어) Corporation is a tire manufacturer, headquartered in Yangsan, South Gyeongsang Province, and Seoul in South Korea. Its major domestic competitors are Hankook and Kumho. The company's name is reflected in the company slogan, "Next Century Tire."Established in 1942 under the name, Heung-A Tire Company, Nexen Tire Co. has served the industry for the past 71 years.