Nirala Sweets is a confectionery chain based in Lahore, Pakistan with 22 stores across various cities in Pakistan (15 in Lahore) and 2 stores in the UAE (1 in Dubai and 1 in Sharjah). The company was originally founded by Taj Din in 1948 after he migrated to Lahore from Amritsar, India.Apart from producing and selling traditional sweets (Mithai) Nirala also has their own branded snacks, dairy products and beverages.