Noah Falstein is a game designer and producer who has been in the video game industry since 1980. He was one of the first 10 employees at Lucasfilm Games (which became LucasArts Entertainment), DreamWorks Interactive (which became EALA), and The 3DO Company (which became defunct). He runs The Inspiracy and writes the "Better by Design" column for Game Developer magazine. He is currently employed by Google.