"Normal Is the Watchword" is the season premiere of the second season of the American mystery television series Veronica Mars, and the twenty-third episode overall. Written by series creator Rob Thomas and directed by John Kretchmer, the episode premiered on UPN on September 28, 2005.The series depicts the adventures of Veronica Mars (Kristen Bell) as she deals with life as a high school student while moonlighting as a private detective.