Nu Skin Enterprises is an American multilevel marketing company which develops and sells personal care products and dietary supplements (under the Pharmanex brand). Nu Skin was founded in 1984 in Provo, Utah. The company originated in the U.S. and began its first international operation in Canada in 1990. One year later, the company began operations in Asia with the opening of Hong Kong. In 1996 the company listed on the New York Stock Exchange.