"Oops!... I Did It Again" is a song by American singer Britney Spears from her 2000 second studio album of the same name. It was released on March 27, 2000, by Jive Records as the lead single from the album. The song was written and produced by Max Martin and Rami Yacoub. "Oops!... I Did It Again" is a song that lyrically speaks of a female who views love as a game, and she decides to use that to her advantage by playing with her lover's emotions.