OSIM International Ltd (Chinese: 傲胜国际企业; pinyin: Àoshèng guójì qǐyè), was originally established in Singapore in 1980 by Ron Sim, as an electrical and household appliance company under the name of R Sim Trading. With a small start-up capital, the company was mainly involved with the marketing of household products such as knives, knife sharpeners and mobile clothes drying rods.