POWER UP (the "Professional Organization of Women in Entertainment Reaching Up") is an American non-profit organization and film production company with the stated mission "to promote the visibility and integration of gay women in entertainment, the arts, and all forms of media". It was founded in 2000 by K. Pearson Brown. Stacy Codikow and Amy Shomer. Its members include women and men, gay and straight.POWER UP provides funding and assistance to filmmakers, as well as producing its own films.