Passion Conferences is a Christian organization (also referred to as the 268 Generation, originally named Choice Ministries), founded by Louie Giglio in 1997, known for their annual gatherings of young adults between the ages of 18–25, more specifically college students. The organization is also responsible for sixstepsrecords, the Passion Worship CDs, and the church plant of Passion City Church in Atlanta, GA in 2009.