Petcetera was a pet specialty supply retailer founded in Richmond, British Columbia in 1997 by Dan Urbani. It has expanded to 50 stores and 704 employees across Canada. The stores, ranging from 10,000 to 25,000 square feet (2,300 m2) are 90% dedicated to selling and divided into Dog, Cat, Bird, Fish, Small Animal, Wild Bird, Reptile and Programs & Services sections.