Piaget SA (French pronunciation: ​[pja.ʒɛ]) is a Swiss luxury watchmakers and jewellers, founded in 1874 by Georges Piaget in the village of La belongs to the Swiss Richemont group, specialists in the luxury goods industry.The company was founded as a manufacturer of watch movements but began marketing its own line of watches in the 20th century.In 2008, The Luxury Institute jewellery brand study ranked Piaget as the 6th most prestigious jewellery brand.