Pietro Ferrero (11 September 1963 – 18 April 2011) was a joint CEO of Italian confectionery company Ferrero SpA from 1997 until his death in April 2011.Ferrero was born in Turin, the elder son of Michele Ferrero, who raised the firm to its position as a global leader. In 1985, he began working for Ferrero, and in 1992 had risen to be in charge of European operations.