Poltrona Frau is a furniture-maker founded in 1912 by Sardinian-born Renzo Frau in Turin, Italy, headquartered since the early 1960s in Tolentino, Italy and specializing in leather seating for interior and automotive applications. The company name combines the Italian word for armchair, "Poltrona" and "Frau, the last name of its founder.Noted for their exhaustive quality standards, the company uses a 21-step leather tanning process (vs.