Powerade is a sports drink manufactured and marketed by The Coca-Cola Company. Its primary competitor is PepsiCo's Gatorade brands. As of December 2010, Powerade has grown to take 21.7 percent of the United States market in the sports drink category, compared to Gatorade's 77.2 percent.In 2009, Powerade was relaunched as Powerade ION4, a formulation that contains four key electrolytes in the same ratio that is typically lost in sweat.