"Price Tag" is a song by English singer-songwriter Jessie J, featuring American rapper B.o.B. It was released on 25 January 2011 in the United Kingdom as the second single from Jessie J's debut studio album, Who You Are. "Price Tag" was written by Jessie J, Dr. Luke, Claude Kelly and B.o.B, and it was produced by Dr. Luke. It serves as the album's lead single in the United States. An official remix features British rapper Devlin. The song debuted at number one on the UK Singles Chart.